SWM Motor Sets its Sights on the Turkish Market
According to a statement from ATMO Group, the representative of the company in Turkey, SWM Motor has identified the Turkish market, which it entered at the end of 2023, as one of the key focal points of its global growth strategy.
Manufacturing Initiative in Turkey
In this context, the company has applied to establish production facilities in Turkey. ATMO Group aims to elevate its aggressive growth ambitions through this manufacturing initiative.
New Models Launched
SWM Motor recently showcased models including G01, G01F, G03F, and the electric light commercial vehicle X30L EV in the Turkish market. As of June, SWM Motor Turkey has expanded its product range with the introduction of the new D-SUV model, G05.
Production Capacity of at Least 50,000 Vehicles
In the announcement, ATMO Group’s CEO Anton Chernov expressed the company’s keen interest in Turkey, stating:
“As ATMO Group, we are eager to invest in Turkey and develop more projects. Our workforce in Turkey has doubled compared to last year. Our revenues are increasing annually, and we have a long-term plan for growth. We are currently working on a production facility with an annual capacity of over 50,000 vehicles.”
This production facility will meet the needs of the Turkish market while also focusing on exports to Balkan countries and other markets in the EU region. We began discussions with the Ministry of Industry and Technology months ago regarding manufacturing in Turkey. Additionally, we are in talks with the Ministry of Trade and the Presidential Investment Office. We are actively communicating with strong local partners for our new projects. However, the final decision on the investment project will depend on the support measures provided by the government.”
Plans for Hybrid and Electric Vehicles
Chernov mentioned that they plan to produce a range of commercial vehicles, as well as modern hybrid and electric vehicles in Turkey, stating, “We are actively working to clarify all details and hope for the government’s support and active assistance in this matter.”
Quality SUVs at Competitive Prices
SWM Turkey’s Commercial Director Burak Azmanoğlu highlighted the strong interest in the brand within Turkey, sharing the following information:
“With recent changes in legal regulations, we have started to reassess our existing business model to include local production options. Turkey is a region with high potential for long-term business development. We have established a professional and strong dealer network, and new partners continue to join us.”
We support our customers through our expanding dealer network in after-sales services and spare parts supply. The first batch of vehicles has already hit the roads across Turkey. The feedback from initial customers has been very positive, and we have made significant efforts to enhance the brand’s image in Turkey.
Our goal is to continue offering high-quality SUV models at competitive prices to Turkish customers, and we will keep investing in the development of our operations in Turkey until we reach the desired position.
Source
Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
