Facebook is consolidating its monetization programs under the more modern structure of the Facebook Content Monetization center. Through this center, content creators will continue to be rewarded for Reels, longer videos, photos, and text posts.
With this change, it will now be easier to track three different monetization opportunities: in-stream ads, Reels ads, and performance bonuses. This suggests that more content creators will enhance their activities on the platform.
This week, Facebook will invite 1 million content creators already generating revenue through Facebook to join the beta version of the Content Monetization center. Next year, content creators will be able to join the center via an open registration system.
Highlights of Facebook’s Monetization Data
According to data shared by Meta, content creators earned over $2 billion on Facebook this year. Payments for Reels and other short videos have increased by over 80% during this period. Facebook began offering monetization opportunities in 2017 and has since paid out to more than 4 million content creators.
However, compared to YouTube, which has paid out $70 billion to creators through its partner program over the last three years, Facebook’s statistics are not particularly impressive. Moreover, programs like Meta’s performance bonuses have caused significant disappointment among content creators. A few years ago, when Reels was still a new product, creators could earn thousands of dollars a month by reaching specific view count targets. Now, these payments have significantly decreased. Nevertheless, the company has provided financial incentives for creators to publish on Threads, as it prioritizes this platform. It’s also worth noting that the bonus program for Facebook is currently invitation-only.
With this change in monetization, Meta might be trying to revive the platform. Although still actively used in the U.S., it is not the first choice for users in some countries, including Turkey.
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Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
