Technology-focused financial advisory firm Farther has successfully completed a $72 million Series C funding round led by CapitalG and Viewpoint Ventures. This investment increased Farther’s valuation to $542 million. The company plans to use the $72 million to expand its advisor network and enhance its asset management platform.
Farther’s rapid growth in the industry is attributed to its innovative technology offerings for advisors and strategies that improve the client experience. The company helps advisors use their time more efficiently by alleviating operational burdens while motivating them with transparent payment structures and firm equity benefits.
Farther enables its advisors to dedicate 90% of their time to engaging with clients and acquiring new ones. Thanks to its technological infrastructure, advisors can quickly grow their client portfolios and provide better service. Additionally, the lack of mandatory minimums and non-compete clauses allows advisors to build their client portfolios in alignment with their personal goals.
Recently, Farther has increased its assets under management to $5 billion, achieving a fivefold growth on an annual basis. CEO and co-founder Taylor Matthews stated that the firm empowers advisors to overcome operational barriers and deliver greater value to clients. Matthews remarked, “This new investment reflects confidence in our vision, and we will set a new standard in the advisory industry by further enhancing our technology.”
With support from investors including Bessemer Venture Partners, Cota Capital, Lightspeed Venture Partners, and MassMutual Ventures, along with CapitalG and Viewpoint Ventures, Farther has raised a total of $118 million and continues to grow in the financial advisory sector.
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Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
