Kodgem, a company focused on wearable health technologies aimed at improving the quality of life for office workers, has secured a $150,000 seed investment. Notable participants in this funding round include Mert İnanç Emir, Ferhat Ertürk, and Osman Ertürk.
We previously shared an in-depth look at Kodgem’s innovative approach in an article here. The startup is gaining attention with its wearable technology called “Straight,” which addresses one of today’s most common health issues: poor posture. This device, specially designed for individuals who work at desks, monitors the user’s posture and provides smart vibrations to alert them against bad posture habits.
Straight not only detects posture errors but also assists users in achieving better posture in their daily lives. To date, over 20,000 users have improved their posture thanks to Straight technology.
Kodgem continues to expand its presence in the global market by exporting to over 20 countries. The company’s innovative approach has also led to the development of Straight+, an AI-powered posture coach that enhances its offerings. Thanks to artificial intelligence, the device analyzes the user’s posture throughout the day, providing alerts only when necessary, thereby minimizing unnecessary vibrations. Straight+ elevates the user experience by offering personalized reports, providing a long-term solution to posture-related issues.
The company plans to launch Straight+ in the American market in the coming days, and this new product is expected to make a significant impact in the global market.
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Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
