With 30 years of experience in television, 25 of them at Globo, Luciano Huck says he still feels the same enthusiasm as in the beginning. “I have the same passion, the same desire to work. It may diminish at some point, but until now it’s always something new,” says the host, who speaks to millions of Brazilians every week.
Hosting “Domingão com Huck” since 2021, Huck highlights that his curiosity and desire to achieve more have always driven him. “I’ve always been very intense, I wanted to work, do, achieve,” he says in this episode of The Business of Life.
For Huck, daily challenges are sources of renewal in his career. “I love feeling challenged. I like to be surrounded by people more competent than me, and I try to create that environment wherever I go. In television, I think everyone is better than me because I’m always willing to learn,” he says.
Despite his vast experience, 53-year-old Huck says he still struggles with insecurities. “I think insecurity and doubts must accompany you all the time. When you think you already know everything about a subject, you can be sure you’re old or obsolete,” he says.
In his view, the role of a presenter goes beyond entertainment. “I am fully aware of the responsibility and privilege of being able to talk to 40 million people every Sunday night.” He believes that television should be a tool to break bubbles and make complex messages accessible, especially in a time of such polarization.
Although he has considered entering politics in recent years, Huck says he now sees himself as a “political citizen,” engaged in forming new leaders. “I want to participate, I will participate, and I am already participating, but that doesn’t mean I am a candidate for anything. It’s participating as a civil society.” According to him, the country currently has a “elephant in the room,” which is the political class, and it shouldn’t be. “We have moved towards a culture of outrage, of who shouts the loudest, but it’s not about that. We need to form new leaders, qualify them, raise the bar of ethics, or we will continue to go in circles, being a rich country by nature and poor by choice,” he concludes.
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Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
