Amazon and Apple, two giants of Silicon Valley, are preparing to collaborate more closely in the streaming platform space. By the end of this month, Apple TV+ will be offered as an additional subscription on Prime Video in the U.S. for $9.99 per month.
Apple TV+ will join over 100 other subscription options available through Prime Video, which include Warner Bros. Discovery’s Max, Paramount Global’s Paramount+, Sony’s Crunchyroll, and Amazon’s own MGM+. The addition of Apple TV+ to Prime Video is part of Amazon’s strategy to provide more entertainment options to its customers, allowing users to access multiple services through a single app and one bill.
With this collaboration, Prime Video subscribers will be able to sign up for Apple TV+ via Amazon starting at the end of this month. Although the specific details of the commercial agreement between Apple and Amazon have not been fully disclosed, it’s believed that Apple aims to reach a larger subscriber base through this move.
Eddy Cue, Apple’s Senior Vice President of Services, expressed in Amazon’s press release, “We want to bring Apple TV+ and our award-winning content library to audiences through the world’s best storytellers. We are excited that Prime Video will offer Apple TV+. This move will provide viewers with a wide range of viewing options.”
Amazon emphasizes that this new method of subscribing to Apple TV+ makes it more appealing due to the simplicity of a single-bill relationship and access through one app. It is known that Apple has similarly sold subscriptions to competing services through its TV app, but Prime Video is not yet among those services.
This collaboration does not expand Apple TV+’s existing distribution network, as Apple TV+ is already accessible wherever Prime Video is available. However, it could streamline the subscription process for potential customers, particularly benefiting Android users who may enjoy a better Apple TV+ experience through Amazon Prime Video.
Finally, it’s important to note that this collaboration will be focused on the U.S. market.
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Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
