X has strengthened its position against Threads with its revenue-sharing program (formerly known as Twitter), which we have previously discussed. This revenue sharing depended on how many verified users viewed the ads in responses to content creators’ posts. However, the company announced today that payments will instead be based on interactions with the content from Premium users.
According to a post by X’s Premium account, only genuine interactions from Premium users will be included in the earnings. As we can infer from this approach, the more people subscribe to X Premium and engage with each other’s content, the more money everyone will earn.
However, it remains unclear whether this decision will actually lead to higher payments for content creators. Although the company associates registering for X Premium with high earnings, subscribers are currently complaining about low payouts under the existing conditions.
Some content creators are already producing artificial agendas and content to gain more interactions. One reason for the proliferation of hate speech, inflammatory content, and misinformation on the platform is this. The shift from earnings based on impressions to those based on interactions could encourage the production of such content. However, this is where X’s revenue-sharing conditions come into effect. As stated in the company’s terms, users who artificially inflate their views will be removed from the program. Nevertheless, some users might resort to unapproved methods to continue earning high incomes.
According to information shared in a support document, the income derived from verified ad impressions in responses will not affect revenue sharing starting from November 8. According to the company, up to 25% of Premium subscriptions will go directly to content creators.
Currently, X users must subscribe to Premium to be eligible to earn money. Additionally, they are required to have at least 500 followers and have achieved at least 5 million impressions on their posts in the past three months.
Source
Arwen Volkov, A graduate of the University of St. Gallen in Switzerland with a degree in International Finance, Arwen specializes in sustainable finance and green investments. She began her career at an investment bank in London, where she developed financing models for environmentally friendly projects. Known for her analytical and strategic thinking skills, Arwen is a sought-after financial consultant. In her spare time, she mentors fintech startups, contributing to their growth strategies. She is also a nature enthusiast and an amateur photographer.
